I love stories
where listeners find themselves part of the tale, invested in it, and want to share it with their family and friends. I bring that same passion to designing experiences. I want to empower people to create their own stories. I thrive in collaborative environments that learn, build, and design user experiences that engage communities and bring their stories to life.
 
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UX Values & Favorite Things

Some of my core values as a UX Designer:

  • I believe usability is beautiful.

  • Human engagement is the goal.

  • Participatory design is necessary.

 

Some of my favorite things in life include:

  • The Q&A period after any guest speaker or performance.

  • Witnessing someone have an "ah ha" moment.

  • When you tell someone “thank you”, and they say "no worries!"

  • When a product or service works so well you want to tell your friends.

  • Giving and receiving free food!

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STORYTELLING PROJECTS

 

TEAM PLAYER in MARKETING, LOGISTICS, and PRODUCTION

 

​​DOCUMENTARY FILMS

  • [T]error, NYC

  • Tezeta [The Armenia Ethiopian], Ethiopia

  • A Walk to Beautiful, NYC

  • Naledi: One Little Elephant, Ethiopia

 

TV SERIES

  • Anthony Bourdain- Parts Unknown Ethiopia on CNN

  • Comic Relief- Ethiopia 10 years on BBC

  • The Tribe on Channel 4 

  • Ed Stafford- Into The Unknown on DiscoveryUK

 

FEATURE FILMS

  • Atletu  

 

COMMERCIALS

  • Ariel, Kenya

 

MUSIC VIDEO

  • Tikur Sew- Teddy Afro

 

LIVE CONCERT

  • The Nile Project, Ethiopia  

PUBLISHED PHOTOJOURNALISM:

  • AIGA Emerge Feature

  • Undo-Ordinary Magazine (issue 1)

  • Kibran Tours Magazine

  •  Big Brother Extrem (NZZ am Sonntag)

  • 2008-2011 amNew York multiple covers and over 50 photographs published

  • “Secularization in the Global South” Hedgehog Review, University of Virginia Spring & Summer 2006 Vol 8, No. 1 & 2

CLIENT RELATIONS:

 

USER EXPERIENCE DESIGN

  • U.S. State Departement (GIST) 

  • Social Security Administration

  • Global Entrepreneurship Network

  • HomeFree-USA

  • Afrolehar

  • Wala Blegay for Prince George County District 6

  • 1 Million Cups DC

  • Sekoyia

  • Kira Network

  • New Future Society Center

  • Keeyp app w/ General Assembly

  • Fuad's Hair Salon

 

PHOTOGRAPHY

  • USAID w/ Coffee Quality Institute 

  • Allegro Coffee w/ Girls Gotta Run

  • Golden Tulip Hotels

HONORABLE MENTION: ​​

  • 2021 DCFemTech Design Jury Member

  • 2020 Social Tables Excellence Award

  • 2020 Social Table’s The Golden Chiavari Nominee

  • 2020 Social Tables Hospitality Award

  • 2019 DCFemTech 2019 Design

  • 2018 Inaugural National AIGA National Emerg

  • 2018 3rd Place,  French Embassy Hackathon

  • 2017 Streetwise Partners Leadership Award

  • 2014 Jury Member- Oscar Nomination Difret, Ethiopia

  • 2006 Golden Key Honors Society

  • 2006 Psi Chi Honor Society

INVITED SPEAKING/ PRESENTATION 

  • Tech Rebalanced

  • DCUX 2019

  • General Assembly

  • Codepen DC

  • Hexagon DC

  • Cvent- Becoming an Upstander/ Creating a culture of inclusion

  • Streetwise Partners

  • Afrolehar

  • International Center of Photography